Greeting cards embroidered and cross stitched by AleksandraRoo

As the holiday season is approaching we will be looking for greeting cards for our friends and family members. There are great artists out there who hand embroider and cross stitch greeting cards turning them into art objects. One of the amazing greeting cards' artist is Aleksandra of AleksandraRoo.



Could you please tell us a bit about yourself?
Originally I am from Russia, but today I live in a beautiful American city Pittsburgh (go Steelers!) with my husband Buzz and our precious Maltese Chewy. Me and my husband met 4 years ago and since then I couldn’t imagine my life without him – I had to travel half way around the world to find my best friend and my love. I am an Early Education teacher by day (I convert terrible twos into little individuals), and a craftoholic by night.



How did you start?
There was a time when I had 24 hours a day to myself. I wasn’t able to work nor go to school at that time, so I decided I will teach myself graphic software, something that I was – and still am – so passionate about (my dream was to make 2D animation films). I learned Photoshop and Illustrator, and was fascinated by what you can do with colors. I think my love for crafts started just then. I found myself crocheting, making wire jewelry, quilling, scrapbooking, cross stitching, sewing (you name it, I’ve done it). I think I’ve found a creative volcano inside me that was waiting to erupt. I couldn’t decide on what to focus my attention, so I kept on going. 4 years later I find that the best creations I make are the ones that combine two different crafts in one finished product.



What are your main sources of inspiration?
Minimalism has been my very early inspiration (thanks to my older brother Vladimir). I love being able to send a strong message by using only few (yet enough) elements in my cards. I often like to use a single element and let one’s imagination do the rest. Being an Early Education teacher I know how important it is not to give away all the secrets at once and let children figure out the rest – something that a grown up definitely can benefit from, as well.
My two year old friends are my great source of inspiration also: genuine, honest, and joyful. I can not create anything but greeting cards filled with happiness.

Along with my minimalistic nature, I am an extreme perfectionist. I constantly try to have my finished products looking polished, clean, and simply perfect. If something doesn’t look right, I start from the beginning. I am very harsh on myself when it comes down to my crafting (and everything else, really). But I know one thing - it all worth the time.

Embroidery and stitching on unconventional materials by STEDI

So many wonderful artists work in traditional techniques of embroidery and stitching. Some of the best items were inspired by folk ornaments and designs, others by pieces by great artists of the past and present. Yet it's not often we come across an artist who creates her embroidery and stitches on unconventional materials like wall racks, shelf key holders, bed headboards. I've recently got to know Lena of STEDI who does just that.



Could you tell us a bit about yourself?

I was born and raised in Russia. For the past 13 years I've been living in Utrecht, Netherlands. I'm a fashion designer by training and spent many years working for different fashion labels. These days fashion design is all about computers and I love being able to actually make things with my hands. As a designer I like to combine different styles, fibers and objects. I like to try out new ways of decorating every day objects we are so used to.
Traditionally embroidery is applied on different fabrics. However, if one has necessary tools he or she can embroider pretty much anything.



How did you start?

We started adding embroidery to simple items everyone has in his or her household. When I add embroidery to coat-hangers, small shelves, racks they turn into different objects with their own style. Such objects radiate new energy and add style and coziness to every home.
Our first ever embroidered item was our bed. My husband came up with a design and I embroidered its headboard. The idea was to create a country style bed with embroidery made of raw wool threads of different colors. Although the original ornament was pretty simple, the bed turned out to be a great addition to our bedroom. Since then we worked on numerous objects using different stitching and embroidery techniques.



What are you sources of inspiration?

My family helps me a lot in creating my embroidered objects. My husband who has some technical background helps me with his knowledge of different types of materials and textures. My children inspire me to create my designs. The name STEDI is actually a combination of my children's names: Stefan and Diana.
I get a lot of inspiration from just looking at old embroidery patterns.



What are your plans for the future?

I constantly come up with new ideas. Small embroidery holes I make to let thread through gave me an idea of a new design. I enlarged those holes and started wrapping them in bright threads. Such bright holes look very contemporary and stylish. I'm currently making a few items embroidered in that way.
I plan on developing my metal embroidery techniques. The combination of metals and fiber threads looks very unique and fresh. This process is extremely difficult and time consuming but the result is always fantastic!
I try to recycle and upcycle as much of my materials as possible. There is no need to by new wood panels when one can always use pieces of old furniture or scraps from large furniture producing companies.



While hand making my unique embroidered pieces I get very happy and inspired. I believe that my clients get much of that happiness and inspiration from my objects incorporating them in their everyday life.